PLAYSTATION: DVD packaging
MY ROLE: Concept, design, paper engineering
CREATIVE DIRECTION / AGENCY: LOVE Manchester
The PlayStation 3 press pack needed a case creating for the enclosed DVD's. The case needed to serve it's practical purpose, but also reflect the fractal animation shown on the DVD. Inspired by the fractal animation – scoring, folding, gluing and twisting eventually created a case that springs open to reveal vibrant illustrations inside. The 30+ folds and creases used to create the case not only reflect the fractal animation, they also protect the disc.